TikTok
Brand and creative leadership
Led and signed off brand, creative, and campaign work across global identity, entertainment, music, gaming, safety, product marketing, cultural partnerships, and large-scale OOH moments.
About
Brand leadership for culture-moving work.
Stacey Dsylva is an executive creative director and brand leader with experience shaping global creative platforms, identity systems, campaigns, partnerships, and product marketing for culture-defining brands.
Her work connects strategic clarity with high-craft execution, moving fluidly between brand systems, entertainment-led campaigns, creator culture, music, sport, safety, and product storytelling.
Across the selected work, Stacey has led internal teams and external partners through the full creative process: setting direction, sharpening the idea, building the brand world, guiding execution, and carrying final brand and creative sign-off.
Experience
Binance / Cristiano Ronaldo partnership
Executive creative direction
Directed creative for a high-profile partnership campaign built around Cristiano Ronaldo, digital collectibles, and a global fan audience.
Wolff Olins, Dark Horses, MassiveMusic, Mother London, and specialist teams
Creative partner leadership
Partnered with agencies, design studios, production partners, and internal teams to build work that could scale across markets, channels, and cultural contexts.
Leadership areas
Executive creative directionGlobal brand systemsCampaign platformsPartnership and entertainment marketingProduct marketingCreative team leadershipAgency and partner collaborationFinal brand and creative sign-off
Selected clients and collaborators
TikTok
Binance
UEFA EURO 2020
Cannes Film Festival
Edinburgh Fringe
Cristiano Ronaldo
Ant & Dec
BookTok
Dark Horses
Wolff Olins
MassiveMusic
Mother London